Porsche outlines new sports cars and strategy through 2035

New sports cars and SUVs

Porsche has announced development of a mid-engined super sports car platform intended to enable a model line above the 911. Additional 911 derivatives are planned, while an SUV positioned above the Cayenne is under consideration.

The all-electric Porsche 718 Boxster and Cayman are expected to support sales in their first full year of production in 2028.

Also in 2028, Porsche plans to present a new B-segment SUV alongside the all-electric Macan. Featuring internal combustion and plug-in hybrid powertrains, it is expected to make a noticeable contribution to sales and profitability in 2029, following the ramp-up of series production in 2028.

Further launches will focus on higher-margin D and E segments. By 2030, Porsche plans to launch at least one brand-defining new product every year.

Porsche will retain its three-pronged powertrain approach, investing in combustion engines, plug-in hybrids and next-generation battery technology, while intensifying collaboration with Audi through the PPE and PPC platforms.

Greater exclusivity, fewer variants

Porsche aims to reduce model variants by approximately 20%, increasing sales volume per variant by around 30%, while raising the share of D/E-segment models in its portfolio by approximately 45%.

It also targets a 20% increase in average selling prices for top-of-the-range models and a sixfold increase in sales from its Sonderwunsch bespoke programme in the medium term.

Performance, Exclusiveness and Heritage activities will be grouped under Home of Sports Cars. Porsche is increasing its stake in Manthey Racing GmbH to 67%, with plans to expand the joint offering from performance kits and exclusive track experiences to complete vehicle concepts in the few-off segment.

A separate quality initiative aims to improve product and service quality while reducing warranty costs by up to 45% in the medium term.

Restructuring and cost reductions

Porsche aims to lower its break-even point to fewer than 200,000 vehicles sold.

Its agreed Future Package includes a socially responsible reduction of 9,000 jobs while securing employment for the core workforce until 2035.

Porsche plans to reduce management positions by 40% in the medium term. Overall, its workforce in direct and indirect functions will be reduced by 25% in the medium term, with a strategic target of 30%.

The company also aims to reduce development costs for future model lines by up to 20%, personnel costs in production by up to 30%, sales and distribution costs by 20%, and individual material costs for new vehicle projects by around 10% compared with previous plans.

Porsche has sold shares in Rimac and Bugatti Rimac, signed an agreement to sell MHP, and plans to close development and production activities at Cellforce Group, Porsche eBike Performance and Cetitec.

Porsche Engineering and Porsche Digital will also merge to form Porsche Technologies.

Financial ambitions

Porsche targets medium-term Group sales of €41–45 billion (approximately US$47.6–52.3 billion / AED 174.8–192.1 billion), a Group operating return on sales of 10–15% and an Automotive net cash flow margin of 9–12%.

Its long-term strategic targets are a 15% Group operating return on sales and a 12% Automotive net cash flow margin.

The company also targets net liquidity of 15–20% of automotive revenue and a dividend payout ratio of at least 50% of consolidated net income after tax.

Investment and research and development expenditure are expected to decline significantly following an anticipated peak in 2026.

Porsche Chairman Dr Michael Leiters said the three-phase strategy aims to improve efficiency, productivity and profitability, with the immediate focus on reducing costs and strengthening financial resilience.