Jun
16
2026
FREELANDER 8 debuts ahead of Abu Dhabi brand launch
The premium intelligent new energy SUV made its global public debut at the Abu Dhabi Investment Forum in Shanghai, as FREELANDER confirms Abu Dhabi as the launchpad for its international expansion
The FREELANDER 8 has marked a major milestone in the brand’s global journey with its first public appearance at the Abu Dhabi Investment Forum, held at The Peninsula Shanghai on June 11, 2026. As one of the first international investment platforms to showcase the SUV, the event highlighted FREELANDE…
Jun
10
2026
Chery HIMAVA Pickup Truck makes UAE Debut
Chery HIMAVA UAE launch brings petrol and diesel power, advanced 4WD system and rugged design built for desert and off-road conditions
Chery has officially launched its first-ever pickup truck in the UAE, the HIMAVA, marking the brand’s entry into the highly competitive pickup truck segment in the region. The new Chery HIMAVA pickup truck UAE debut focuses on versatility, off-road capability and everyday usability, with both petrol…
May
28
2026
212 Off-Road SUV brand launches in Oman
The legendary 4x4 SUV brand debuts with OAA validation, rugged body-on-frame engineering, triple diff locks, advanced off-road tech and two adventure-ready models
Towell Auto Group has brought the 212 off-road SUV brand to Oman, introducing a name that’s long been associated with proper, no-nonsense 4x4 capability. At a time when most SUVs are leaning towards comfort and city use, the 212 lineup takes a different approach — one that’s clearly built for Oman’s…
May
21
2026
Porsche 911 Turbo S Sadu Edition fêtes 70 years in Kuwait
Limited to 20 units, the Porsche 911 Turbo S Sadu Edition celebrates 70 years of Porsche Middle East with bespoke Sadu design, Exclusive Manufaktur craftsmanship and heritage-led detailing
Porsche is marking a major milestone with the launch of the Porsche 911 Turbo S Sadu Edition, a limited-edition sports car created exclusively for Kuwait. Based on the latest 911 Turbo S (992.II), just 20 units will be produced, celebrating 70 years of Porsche in the Middle East. The story traces ba…
May
21
2026
Suzuki Across hybrid SUV debuts in UAE
New hybrid compact SUV joins Suzuki’s UAE lineup with advanced safety tech, premium comfort features, 2WD and 4WD options, and fuel efficiency of up to 28 km/l
Suzuki has introduced the Suzuki Across hybrid SUV in UAE, expanding its local SUV lineup through Al Rostamani Trading Company. The new model joins familiar names like the Suzuki Jimny, Suzuki Grand Vitara, and Suzuki Fronx, adding a hybrid compact SUV option aimed at everyday usability.
Apr
23
2026
All-new Cadillac Escalade IQ & IQL EVs debut in Middle East
The Escalade IQ offers up to 724 km of range, the longest for an electric SUV, while the IQL delivers class-leading cargo and second-row space. UAE prices start from AED 586,000
Cadillac Middle East marks a defining moment for the brand with the launch of the all-electric Escalade IQ and Escalade IQL SUVs. The debut introduces Cadillac’s flagship SUV into the luxury electric vehicle segment, bringing the Escalade’s commanding presence, premium comfort, and feature-rich iden…