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French performance brand Alpine will place personalisation and exclusivity at the centre of its display at the 2026 Paris Motor Show, showcasing updated versions of the A290 hot hatch and A390 electric fastback, alongside a preview of the next-generation Alpine A110. The brand will exhibit at Hall 6, Stand A22 from October 12–18, presenting the Atelier Alpine personalisation programme on both the A290 and A390 for the first time, with new colours, materials and finishes. Alpine will also reveal further details of the third-generation electric A110 on September 28. Alpine says its growth is being driven by its “Extraordinary Everyday” models. The A290 electric hot hatch accounts for around 70% of sales, with nearly 80% of customers new to the Renault Group, while the A390 electric sport fastback is available in GT and GTS variants across key markets.
The new Alpine A290 Collection trim will be offered with 180 hp and 220 hp electric powertrains, alongside the existing GT and GT Performance versions.
Standard styling includes Blanc Nival paint with a black roof, body-colour wheel arches, 19-inch diamond-cut Snowflake alloy wheels, silver front brake calipers and chrome Alpine badging.
Inside, the cabin features a dedicated Bleu Profond / Gris Evee colour and trim combination with textured materials and fabric, along with a new heated black steering wheel.
Customers can also specify an exclusive Bleu Orage Mat finish with a black roof, plus optional features including Alpine Telemetry, a Safety Pack with ADAS, a French flag detail on the C-pillar, blue steering-wheel centre and blue wheel caps. Additional specifications will be confirmed at the show.
Alpine will present an expanded Atelier Alpine programme on the A390 GTS, finished in Bleu Tempête Mat with a black roof.
This model features Sabelt sports seats in Nappa Gris leather, an Alpine monogram in “Or pale”, 21-inch forged Snowflake wheels in a matching pale-gold finish and a new carbon Damier matt interior trim across the dashboard, centre console and seat backs.
Alongside it, Alpine will display an A390 GT in Bleu Alpine Vision, equipped with new lightweight 20-inch Comète alloy wheels. All Atelier Alpine options will be available across both GT and GTS variants.
The A390 uses a tri-motor electric powertrain with all-wheel drive and Alpine Active Torque Vectoring (AATV), combining increased practicality with the brand’s focus on agility and driving dynamics.
Alpine will also preview the future of its iconic A110 sports car, which will transition to fully electric power in its third generation.
The company describes the upcoming model as the “world’s first true electric sports car”, building on earlier insights from the A110 Future development prototype revealed in 2026.
Further details of the next-generation A110 will be announced on September 28, 2026.
Alpine says its strategy to become a global French premium sports car brand is based on five key pillars: electrification as a performance enabler, lightweight engineering and driving pleasure, French craftsmanship, motorsport heritage and advanced technology.
The A290 and A390 are currently sold through more than 210 Alpine Stores and Atelier Alpine locations across 25 countries.
Founded in 1955 by Jean Rédélé, Alpine relaunched with the modern A110 in 2017 and established its dedicated business unit in 2021. The brand currently competes in Formula 1 and the World Endurance Championship, alongside customer racing programmes in Rally, Cup and GT4. The A290 joined the lineup in 2024, followed by the A390 in 2025.
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