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Saudi Arabian automotive brand CEER has revealed EXOBOT, its first flagship model line and the first of a planned seven-model portfolio by 2030, including mid-size and compact vehicles with multiple powertrain options. Offered as both an electric sedan and SUV, EXOBOT has been designed and engineered in Saudi Arabia for the Kingdom and wider Middle East region. Production will take place at the CEER Manufacturing Complex in King Abdullah Economic City (KAEC), described by the company as the Middle East’s largest automotive manufacturing facility and among the most advanced globally.
EXOBOT features a wedge-shaped silhouette with sharp front and rear styling elements combined with smoother, flowing surfaces around the cabin. The design draws inspiration from Saudi Arabia’s landscape, cultural heritage and the architecture of Hegra.
The sedan measures 5.26 metres long, 2.1 metres wide and 1.43 metres high, while the SUV measures 5.02 metres long, 2.1 metres wide and 1.69 metres high.
Both models feature a 2.4-metre windshield, which CEER claims is the largest ever produced. Set at a 15-degree inclination, it uses ultra-thin laminated glass with reflective coatings to reduce solar heat while improving visibility and aerodynamics.
Additional highlights include 32 signature light bars, referencing Saudi Arabia’s unification in 1932, and lightweight forged-aluminium wheels with a triangular design inspired by traditional Al-Lahuj architecture.
The nearly three-metre-long Shahin Wing Doors, inspired by the Shahin falcon, can be operated remotely or via touch-sensitive controls. They open in a 60 cm arc, providing access to both front and rear seating areas.
Inside, EXOBOT features a driver-focused cockpit with a compact steering yoke, while the lower door glass can switch between tinted and opaque modes at the touch of a button.
At its highest specification, EXOBOT uses a tri-motor all-wheel-drive electric powertrain producing 1,111 hp and 1,500 Nm, supported by continuous torque vectoring and active chassis systems.
CEER claims 0-100 km/h in 2.1 seconds and a 250 km/h top speed for the sedan, while the SUV takes 2.4 seconds and reaches 210 km/h.
EXOBOT has been developed specifically for extreme Middle East climate conditions, including high temperatures and prolonged sun exposure.
Its Halo Cooling system is claimed to reduce cabin temperature from 65°C to 32°C within 10 minutes.
Additional thermal management features include special heat-reflective foils, triple silver-coated glass, optimised airflow over the roof and separate front and rear air-conditioning systems designed for more consistent cooling.
The EXOBOT adopts a steer-by-wire system, eliminating the traditional mechanical steering column. CEER says this reduces steering input from 400 degrees to 160 degrees, improving responsiveness.
Rear-wheel steering is also included, enhancing manoeuvrability at low speeds while improving stability and precision at higher speeds.
Inside, the cabin is dominated by a 48-inch pillar-to-pillar curved 8K Digital Horizon Display, alongside a 10.4-inch central control screen and an 8-inch rear display.
The digital interface is inspired by Riyadh’s skyline, while a Virtual Voice Assistant supports both Arabic and English.
The CEER mobile app enables features such as remote parking, cabin pre-conditioning and charging management, while a digital key with smartwatch integration is also supported.
Physical controls remain for key functions such as climate, volume and gear selection. The SoundStage Audio system uses surface exciters to create a 360-degree immersive sound experience, complemented by a built-in fragrance system capable of carrying three scents simultaneously.
EXOBOT supports over-the-air (OTA) updates, allowing performance, features and functionality to be enhanced remotely.
Driver-assistance systems include hands-free driving support, automated lane changes and navigation-based autonomous driving on highways.
Safety features include a cell-to-pack structural battery, seven airbags and advanced aluminium body structures. CEER says the system has been engineered to exceed global safety standards.
The EXOBOT range will launch with a limited First Edition, followed by EXOBOT PLUS variants.
First Edition models use a tri-motor AWD setup producing 850 hp and 1,000 Nm, with the sedan accelerating from 0-100 km/h in 2.6 seconds and the SUV in 2.9 seconds.
A 112 kWh battery delivers a claimed range of up to 670 km (sedan) and 560 km (SUV). The 800V electrical architecture supports 10–80% charging in under 30 minutes.
Exclusive features include red brake calipers, a Black Colour Pack, black-and-red Nappa leather interiors with First Edition branding, bespoke floor mats and a numbered VIN plaque. Exterior colours include Harrat Grey and White Musk.
CEER says production at KAEC will significantly reduce delivery times from months to weeks.
The company aims to achieve 45% local sourcing by 2034, supported by a growing domestic supplier network designed to improve parts availability, localisation and aftersales support.
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