Published Date :
Al Ghurair Mobility has officially launched the EXEED MX in the UAE, with prices starting at AED 114,999. The five-seat SUV is available in Comfort and Luxury variants, both equipped with standard all-wheel drive (AWD), a turbocharged petrol engine and a range of technology, comfort and safety features. Positioned within EXEED's growing UAE line-up, the MX combines everyday practicality with premium interior equipment and multiple driving modes designed for different road and terrain conditions.
The EXEED MX is available in two variants, with both configurations featuring all-wheel drive as standard.
EXEED MX Comfort AWD: AED 114,999
EXEED MX Luxury AWD: AED 124,999
Both variants share the same engine and transmission, along with seven selectable driving modes. These modes are designed to accommodate different conditions, including everyday roads, snow, mud, sand and off-road terrain.
Powering the EXEED MX is a 2.0-litre TGDI turbocharged petrol engine producing 192 kW, equivalent to approximately 257 hp, and 400 Nm of torque. The engine is paired with an eight-speed automatic transmission and an all-wheel-drive system.
The seven driving modes allow drivers to adapt the vehicle's settings to different surfaces and driving conditions. With AWD standard across both variants, the MX combines its performance credentials with added traction for changing road conditions.
The EXEED MX features a technology-focused cabin with a 15.6-inch central touchscreen, a 10.25-inch digital instrument cluster, Apple CarPlay, Android Auto and wireless smartphone charging across the range.
The Comfort variant features a beige interior, a 14-speaker audio system and 19-inch alloy wheels. It provides the core technology and comfort equipment while retaining the same powertrain as the higher-specification model.
The Luxury variant adds brown genuine leather upholstery, massage functions for the driver and front passenger, a 21-speaker audio system, multi-colour ambient lighting and 20-inch alloy wheels. Other additions include red brake calipers and a Boss Key function, which allows the driver to adjust the front passenger seat.
Buyers can choose from five exterior colours: Phantom Grey, New Khaki White, New Carbon Crystal Black, Dark Blue and Quicksand Gold.
Safety equipment is standard across both variants, including a 540-degree surround-view camera and the ADAS Pack 2 driver assistance suite.
Key features include:
Autonomous emergency braking
Lane keeping assist
Blind spot detection
Rear cross traffic alert
ISOFIX child seat anchors
The EXEED MX comes with a seven-year/200,000 km manufacturer's warranty, alongside a 24-month warranty covering exterior paint defects and perforation.
Scheduled service intervals are every 10,000 km, with warranty coverage subject to terms and conditions.
Ricky Mullins, Executive Vice President of Al Ghurair Mobility, said the MX was introduced to meet the expectations of UAE customers seeking everyday practicality, premium comfort, advanced safety technology and the versatility of standard AWD.
He also emphasised the company's commitment to long-term customer relationships, with the seven-year warranty reflecting its focus on reliability, aftersales support and ownership confidence.
The EXEED MX joins the LX, RX and VX SUVs, ES sedan and ET SUV in the brand's UAE line-up. The new five-seat SUV is available for viewing and test drives, with bookings offered through EXEED's official website.
Represented in the UAE by Al Ghurair Mobility, part of the Al Ghurair Group, EXEED combines Chinese manufacturing capabilities with international design and engineering expertise. Its supplier partnerships include Intel, Bosch and Magna, while Al Ghurair Mobility operates automotive retail and aftersales businesses across the UAE and Saudi Arabia.
With two AWD variants, a 257 hp turbocharged engine and a seven-year warranty, the EXEED MX expands the brand's offering for UAE buyers seeking a technology-focused SUV with premium comfort and everyday versatility.
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