Honda flagship showroom opens on Sheikh Zayed Road in Dubai
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The new Dubai showroom brings Honda’s passenger vehicles, hybrids and motorcycles under one roof, supported by a nearby specialist service centre throughout the ownership journey.
Al-Futtaim has opened a new Honda flagship showroom on Sheikh Zayed Road, expanding the Japanese brand’s UAE retail presence and improving accessibility for customers across Dubai. The purpose-built facility brings together Honda’s passenger vehicles, expanding hybrid line-up and motorcycles in a contemporary environment centred on engineering, innovation and customer service. Its location on Sheikh Zayed Road in Dubai places the brand within one of the region’s most prominent automotive retail destinations.
Aftersales support located nearby
After-sales services for Honda cars and motorcycles will continue through a dedicated specialist service centre located near the new showroom.
The facility provides access to trained technicians and brand-specific expertise, enabling Al-Futtaim to deliver a complete ownership journey, from vehicle purchase and servicing to long-term maintenance and support.
New destination for Honda customers
Carlos Montenegro, Managing Director of Al-Futtaim Trading Enterprises, described the Sheikh Zayed Road showroom as a key milestone in Honda’s UAE expansion strategy.
He said the new showroom launch creates a destination where customers, enthusiasts and families can explore Honda’s latest models, experience new technologies and engage with the brand in a contemporary retail environment.
Significant models available
Honda UAE’s line-up includes the City, Civic and Accord sedans, alongside SUVs such as the HR-V, ZR-V and CR-V. Key highlights include the Accord e:HEV hybrid starting from AED 155,900, the seven-seat CR-V from AED 119,900, the high-performance Civic Type R from AED 204,900 and the Odyssey MPV from AED 180,900. The HR-V is priced from AED 85,900, while the ZR-V starts at AED 119,900.
Motorcycle offerings span supersport, touring, adventure, street, cruiser, scooter, off-road and commercial segments. Notable models include the CBR1000RR-R SP Fireblade from AED 99,900, the Gold Wing Tour from AED 145,900, the CRF1100 Africa Twin from AED 68,900 and the X-ADV from AED 56,900. The range also includes Rebel cruisers, CB street bikes and CRF off-road motorcycles, with the entry-level Unicorn 160 starting at AED 8,800.
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