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Al-Futtaim has opened a new Honda flagship showroom on Sheikh Zayed Road, expanding the Japanese brand’s UAE retail presence and improving accessibility for customers across Dubai. The purpose-built, 615 sq m facility displays nine cars and four motorcycles, bringing together Honda’s passenger vehicles, expanding hybrid line-up and motorcycles in a contemporary environment centred on engineering, innovation and customer service. Its location on Sheikh Zayed Road places the brand within one of the region’s most prominent automotive retail destinations.
After-sales services for Honda cars and motorcycles will continue through a dedicated specialist service centre located near the new showroom.
The facility provides access to trained technicians and brand-specific expertise, enabling Al-Futtaim to deliver a complete ownership journey, from vehicle purchase and servicing to long-term maintenance and support.
Carlos Montenegro, Managing Director of Al-Futtaim Trading Enterprises, described the Sheikh Zayed Road showroom as a key milestone in Honda’s UAE expansion strategy.
He said the new showroom launch creates a destination where customers, enthusiasts and families can explore Honda’s latest models, experience new technologies and engage with the brand in a contemporary retail environment.
Honda UAE’s line-up includes the City, Civic and Accord sedans, alongside SUVs such as the HR-V, ZR-V and CR-V. Key highlights include the Accord e:HEV hybrid starting from AED 155,900, the seven-seat CR-V from AED 119,900, the high-performance Civic Type R from AED 204,900 and the Odyssey MPV from AED 180,900. The HR-V is priced from AED 85,900, while the ZR-V starts at AED 119,900.
Motorcycle offerings span supersport, touring, adventure, street, cruiser, scooter, off-road and commercial segments. Notable models include the CBR1000RR-R SP Fireblade from AED 99,900, the Gold Wing Tour from AED 145,900, the CRF1100 Africa Twin from AED 68,900 and the X-ADV from AED 56,900. The range also includes Rebel cruisers, CB street bikes and CRF off-road motorcycles, with the entry-level Unicorn 160 starting at AED 8,800.
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