First Ferrari EV sells for record $40 million
Published Date :
The first production Ferrari Luce has sold for $40 million at an RM Sotheby’s Monterey auction, setting a record as the most expensive new car ever sold at auction.
Ferrari’s first series-production electric car has made a dramatic debut on the global stage. The inaugural Ferrari Luce, known as “Chassis 0”, achieved a staggering $40 million at an RM Sotheby’s auction during Monterey Car Week 2026. With an estimated retail price of around $1.1 million, the final hammer price exceeded expectations by more than 36 times, underlining both its significance and exclusivity. RM Sotheby’s confirmed the result as the highest price ever paid for a new car at auction.
Charity-driven record sale
The entire proceeds from the sale will go to The Ferrari Foundation, supporting educational initiatives.
Notably, the auction house waived the buyer’s premium, ensuring that the full $40 million contributes directly to the cause.
Ferrari’s first electric production car
The Ferrari Luce marks a major milestone as the brand’s first production EV.
It features:
Four electric motors (two per axle)
Combined output of 1,036 bhp
Advanced multi-motor all-wheel-drive system
The car’s design was led by Sir Jony Ive, introducing a new visual direction for Ferrari. Key elements include a flying-bridge-style C-pillar, rear-hinged rear doors, and clean, minimal surfacing.
It is also the first Ferrari to adopt a separate subframe architecture.
Inside, Ferrari has taken a more restrained approach, combining modern EV architecture with classic-inspired physical controls and a traditional three-spoke steering wheel.
One-off Tailor Made specification
Chassis 0 was configured through Ferrari’s Tailor Made programme, with its specification developed around the theme of light.
The exterior is finished in Madreperla Semi-Gloss, using a specially developed pigment that creates iridescent reflections shifting between green and violet depending on the light.
The light-coloured theme extends to the dedicated wheels, bespoke brake calipers and Ferrari badge with an optical-white background.
Inside, the car features Le Mans metallic leather in Perla, produced from selected Swiss hides. Secondary cabin elements are finished in Grigio Corvara instead of traditional black, a treatment RM Sotheby’s says has been used for the first time.
US-spec model, delivery in 2027
Although bidding was global, the car is built to US specifications.
Delivery is scheduled for Q1 2027
The vehicle will return to Maranello before handover
US buyers must take delivery through an authorised Ferrari dealer
International buyers will handle import and compliance requirements
A record-setting start for Ferrari EVs
The $40 million result gives Ferrari’s first production EV an extraordinary introduction—both as a technological milestone and a collector’s item.
More than just a record-breaking sale, it also highlights Ferrari’s ability to blend innovation, exclusivity and heritage—even as it enters the electric era.
Loading comments...