GM Africa & Middle East marks 100 years with offers
0% interest for three years, cashback up to SAR 30,000, and petrol cards worth KD 1,500 highlight Chevrolet’s limited-time GCC campaign
For a full century, General Motors Middle East has played a major role in shaping mobility across the region. At the heart of that journey has been Chevrolet, a brand that has steadily evolved from rugged beginnings on desert tracks to a familiar presence on today’s modern highways. In the early days, Chevrolet pickup trucks became essential tools for transport, helping move people and goods across vast landscapes where camels were once the primary means of travel. As infrastructure improved and cities expanded, Chevrolet vehicles naturally became part of everyday life supporting families, small businesses, and long-distance travel across the Gulf. Now, as GM Africa & Middle East celebrates its 100-year milestone, the brand is marking the occasion with a region-wide campaign that blends heritage with forward-looking mobility. Today’s Chevrolet lineup is broader than ever, covering everything from compact city cars and SUVs to full-size trucks and increasingly electrified vehicles, offering what the company describes as “a Chevrolet for every purpose and purse.”
Official statement
Reflecting on this milestone, Rohan Fernandes, Managing Director of General Motors Africa & Middle East, highlighted the emotional connection many customers have built with the brand over generations.
According to him, this centenary is not just about cars, but about people and their journeys. From first jobs to family milestones, Chevrolet vehicles have often been part of those moments. The campaign, therefore, is designed to honour that long-standing trust while giving customers a compelling reason to begin their next chapter with a new Chevrolet SUV or truck.
Centenary offers at a glance
To celebrate 100 years of Chevrolet in the Middle East, the company has rolled out a series of limited-time offers across the GCC, tailored to different markets and customer needs.
In the UAE, buyers can take advantage of flexible ownership options, including 0% interest for three years on selected models, along with a “buy now, pay later” structure that allows payments to begin towards the end of the year. This makes stepping into a new Chevrolet more accessible for many residents.
In Saudi Arabia (KSA), through Aljomaih Automotive, customers purchasing models like the Chevrolet Tahoe, Silverado, and Traverse can benefit from cashback offers ranging from SAR 19,000 to SAR 30,000, along with added value such as extended service packages, warranty coverage, roadside assistance, and connected services.
Meanwhile, Al-Tawkilat Universal Motors is offering additional deals, including cashback of up to SAR 10,000 on models like the Chevrolet Groove and Captiva PHEV, as well as attractive financing plans with low monthly installments and minimal upfront costs.
In Qatar, customers can explore a wide selection of models, including the Chevrolet Cruze, Captiva, Traverse, Tahoe, and Silverado, with benefits such as free registration and extended warranties on selected vehicles, ensuring long-term peace of mind.
Over in Kuwait, the campaign includes competitive pricing across the lineup, along with cashback of up to KD 1,500 and added perks such as fuel cards and flexible EMI plans, particularly on models like the Captiva PHEV.
These Chevrolet centenary offers are available for a limited period and may vary depending on the model, dealership, and financing partner. Customers are encouraged to check with their local dealers for the most accurate and up-to-date details.
While the campaign covers a wide range of SUVs, crossovers, and pickup trucks, there has been no official mention of offers on performance models such as the Chevrolet Corvette.
As Chevrolet celebrates 100 years in the Middle East, the campaign feels less like a typical sales push and more like a reflection of the brand’s long-standing presence in the region.
Whether you’re considering upgrading to a full-size SUV like the Tahoe or exploring a practical family crossover, this could be an interesting time to step into the Chevrolet lineup.
