Jul
28
2026
RTA expands e-bike delivery service in Dubai
Dubai’s RTA has added seven new areas to its e-bike delivery service after a successful trial, supporting safer, cleaner and more efficient first- and last-mile delivery operations.
Dubai’s Roads and Transport Authority has expanded its e-bike delivery service to seven new areas following the success of a trial launched last February in four locations. The newly covered areas are Al Twar 1, Al Twar 2, Al Qusais 1, Sheikh Mohammed Bin Rashid Boulevard, Dubai Media City, Jumeirah…
Jul
24
2026
Maserati launches AI campaign starring Alessandro Del Piero
Maserati’s latest AI-made campaign follows football icon Alessandro Del Piero driving a GranTurismo through deserted New York, linking Italian performance heritage with the brand’s renewed global ambitions.
Maserati has launched a new global AI campaign starring former Italian football legend Alessandro Del Piero and GranTurismo, with the entire film created using artificial intelligence technology. Developed in collaboration with creative agency Migrante, the Maserati campaign connects the brand’s ren…
Jul
23
2026
Mercedes-Benz marks 25 years of the R 230 SL
Launched in 2001, the R 230 brought the SL into the new millennium with a 16-second folding hardtop, advanced safety engineering and engines ranging from a refined V8 to a 670hp AMG flagship.
Mercedes-Benz is celebrating 25 years of the R 230 SL, a model that combined roadster character with grand-touring comfort, modern technology and a wide range of performance options. Introduced in 2001, the R 230 was designed for both relaxed long-distance driving and more dynamic use. Its styling,…
Jul
22
2026
SABIC and CEER explore Saudi EV collaboration
The MoU will evaluate SABIC’s advanced materials for future CEER electric vehicles while supporting local sourcing, technical innovation and Saudi Arabia’s growing electric vehicle supply chain.
SABIC has signed a memorandum of understanding (MoU) with CEER, Saudi Arabia’s first homegrown electric vehicle brand, to explore collaboration in the design, development and manufacturing of locally produced EVs. Signed at SABIC’s Riyadh headquarters in the presence of SABIC CEO Dr Faisal M. Alfaqe…
Jul
21
2026
Zeekr 7X sets EV drifting Guinness World Record
The Zeekr 7X electric SUV set a Guinness World Record by drifting through a gap with just 25cm of clearance at Yas Marina Circuit, showcasing precision control and advanced EV performance.
Zeekr has secured a Guinness World Records title with the 7X for the tightest gap passed through while drifting an electric car. The electric SUV completed the record attempt at Yas Marina Circuit in Abu Dhabi with just 25 centimetres of clearance. Zeekr says the achievement highlights the 7X’s stee…
Jul
20
2026
Bridgestone launches Turanza 6α and Alenza LX200
The new ENLITEN-equipped premium tyres target passenger cars, SUVs and EVs, with Bridgestone claiming improvements in comfort, noise, wet grip, durability and efficiency.
Bridgestone Middle East and Africa has launched the new Turanza 6α and Alenza LX200 premium tyres at a CIS regional event in Tbilisi, Georgia. The event brought together the company’s partners and customers from six CIS countries, including Tegeta Motors, MLG, Armoni and Berdimuradov. Bridgestone sa…
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