Bentley Reveals Priyanka Chopra as Global Brand Ambassador

Priyanka Chopra Jonas, whose influence extends well beyond cinema into global fashion and culture, joins Bentley’s growing list of brand collaborators, which includes Co-Creative Directors Greg Williams and Mai Ikuzawa, both appointed in September last year.

Also taking centre stage in the campaign is the Bentley Continental GT, Bentley’s grand touring coupé, known for its elegant design and athleticism. For 2026, the model introduces an all-new Ultra Performance Hybrid powertrain, combining a V8 engine with an electric motor to deliver 782 PS and 1,000 Nm of torque, in its speediest avatar the Bentley Continental GT Speed. This allows it to accelerate from 0–100 km/h in just 3.2 seconds and reach a top speed of 335 km/h.

Why Bentley chose Priyanka Chopra Jonas?

Priyanka Chopra Jonas has built a career spanning nearly 25 years, earning global recognition across both Bollywood and Hollywood. Alongside her acting work, she is also a producer, a New York Times best-selling author, and an entrepreneur and investor with a growing presence across global industries.

Beyond entertainment, she serves as a UNICEF Goodwill Ambassador, where she supports initiatives focused on education and children’s welfare, using her international platform to advocate for social impact and meaningful change.

Bentley Continental GT takes centre stage

The campaign prominently features the Bentley Continental GT, one of the brand’s most iconic grand touring cars.

Known for handcrafted interiors, refined styling, and powerful performance, the 2026 Continental GT now introduces Bentley’s new Ultra Performance Hybrid powertrain.

Campaign shot in Los Angeles

Shot in a documentary-style format, the new film captures an intimate conversation between Priyanka Chopra Jonas and Greg Williams, offering a closer look at her personal journey, professional experiences, and creative perspective.

Filmed at Sony Pictures Studios in Los Angeles, the piece highlights Priyanka’s connection to life on set and the creative energy that unfolds during a day of work, both as an actor and producer. Throughout the film, the Bentley Continental GT is subtly woven into the narrative, adding a refined backdrop of modern luxury and design elegance without taking focus away from the conversation.

Priyanka Chopra Jonas on the collaboration:

“I’ve always been drawn to Bentley’s craftsmanship and storytelling, because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt instinctive. It’s about shared values, but also about a shared appreciation for the creative process behind everything we create.”

Ben Whattam, Marketing Director for Bentley Motors, reflects:

“Priyanka Chopra Jonas brings a fresh energy and authentic perspective that aligns with Bentley. The film’s relaxed, documentary-style approach allows her voice and personality to come through naturally, creating something that feels more authentic than traditional advertising.”

If you’ve been flipping through the pages of the tabloid or entertainment channels, you may have noticed that several high-profile figures have also been associated with Bentley Motors through campaigns, lifestyle connections, or broader cultural visibility. These include footballer David Beckham, who has appeared in luxury lifestyle collaborations, and Paris Hilton, widely known for her long-standing association with Bentley ownership. The brand’s cultural presence is further reinforced by Jay-Z, who has referenced Bentley in his music, as well as Kim Kardashian, who is often seen in Bentley vehicles. Footballing superstar Cristiano Ronaldo, while not an official ambassador, is also linked to the marque through ownership and public appearances.